Data Analyst @ Prospa.
As businesses continue to rely on data to make decisions, the role of data analysts will continue to evolve. Ensuring data trustworthiness and ethics will be the next major crisis for data teams, but by implementing data quality checks, data validation techniques, and data governance policies, they can address this challenge. Data teams will also need to focus on championing efficient data use and optimize their platforms for cost-savings, enabling scale and setting a standard for future efficiency within their respectable data platform.
A no-nonsense guide to properly migrate your Google Analytics UA (GA3) property to Google Analytics 4 before it’s official sunset date in July 2023. An important part of any migration from UA to GA4 is to throw your understanding of a Google Analytics session out the window.
Utilising ABS study data has some challenges including using (Statistical area) SA2 and SA3 metrics which do not translate to geolocational data in most reporting software. This may be the best solution to this problem.
Each stage of the sales pipeline from initial lead generation to a application settlement can be used by a PPC marketing platform via integration or API enablement. This has become a necessity in data-driven marketing teams, and companies that do not incorporate this level of detail in their feedback loop to their marketing platform lose out on bidding efficiency and cost savings.
Recently you may have been told that the older version of Google Analytics is going to be decommissioned. This means for marketing and UX analysts out there we are being forced onto Google’s ‘amazing’ new GA4 platform. At this current time Tableau’s ‘Google Analytics’ connector has no support for GA4. Since there has been no response from Tableau developers regarding when a possible GA4 connector may be made available our best option is to utilize the existing BigQuery connector to get access to this data.
My name is Alex. In the workplace, I enjoy demystifying data to solve problems. I think food is the true meaning to life, so when I’m not working you will most likely find me searching for my next favorite restaurant or takeaway spot! My other hobbies include photography, golf and web development.